Ketchup produced several assets that overturn perceptions about the charity sector, enticing talented people to consider a career at SCHF.

SCHF: Recruitment

The Sydney Children’s Hospital Foundation (SCHF) is one of Australia’s largest charities – for good reason. We worked with SunnySideUp to produce a series of assets designed to overturn preconceived notions of what “working at a charity” means.

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When attracting world-class talent, charities are competing against the private sector – which is tough.

SCHF has flipped the script. They provide a well-resourced, exciting, and collegial environment for their employees, proving that it’s possible to feel good while you’re doing good.

What we did
Production, direction, filming, editing, post-production

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