Happy little people made happier with digital licenses from Service NSW.

Service NSW

Service NSW is a state government department that looks after all the licensing – including fishing. They’re moving to digital, and we produced this friendly little animation to help spread the word.

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We came up with concepts that would appeal to this specific audience: “What You’d Rather Be Doing”, and “A Day On The Water Shouldn’t Be About Paperwork”. The scripts are simple, the music quirky, the illustration and animation bright and appealing.

Featuring illustration from Cara Gray at February, and animation from Phill Tibballs.

Service NSW
What we did
Script, storyboard, animation

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