Happy little people made happier with digital licenses from Service NSW.

Service NSW

Service NSW is a state government department that looks after all the licensing – including fishing. They’re moving to digital, and we produced this friendly little animation to help spread the word. Featuring illustration from Cara Gray at February.

More down here
We came up with concepts that would appeal to this specific audience: “What You’d Rather Be Doing”, and “A Day On The Water Shouldn’t Be About Paperwork”. The scripts are simple, the music quirky, the illustration and animation bright and appealing.
Client
Service NSW
Agency
Ketchup
What we did
Script, storyboard, animation