Qantas Spirit
We documented an evolution of the iconic Australian airline. New uniforms, new service, new menus … and the people breathing life into them.
We worked with Houston to produce a series of videos that heralded their most significant changes, highlight their new uniform, menus, lounges, IT innovations, and the way they approached their front-line service.
These stories went a step beyond the television advertising, to get the inside story on the new developments. We interviewed people across all aspects of the business: front-line cabin crew; the menu designer, Neil Perry; and management responsible for making sure your flight is on time.
01
Service
Sit back, relax, and allow the Qantas team to explain how they overhauled their service offering. Remember: your nearest exit may be behind you.
02
Food & Wine
Ponytailed masterchef Neil Perry explains how the Rockpool/Qantas relationship has evolved over the years.
03
Innovation
Exploring the latest innovations that ensure a smooth travel experience.
04
On Time Performance
Behind the scenes of the vast, complex machine that gets people to their destination every day.