UNSW: Engineering Positioning
Each school at the UNSW Faculty of Engineering has a unique mission – and personality.
When your field is highly technical, it can be difficult to articulate what it is you actually … do.
The Engineering Faculty at UNSW has a series of positioning documents that explain each school’s purpose, but to reach an audience outside of each school they needed these ideas expressed in a more human, apprehensible way. We spoke with four or five people who represented each school: a student, an academic, someone from industry, and each Head of School, respectively.
Their unscripted responses capture the spirit and mission of each unique engineering discipline, while the b-roll gives a flavour of what goes on behind-the-scenes.
Ketchup was tickled pink to partner with Ant Geernaert over the course of this year-long project.
01
UNSW Faculty of Engineering
02
School of Computer Science and Engineering
03
School of Chemical Engineering
04
School of Photovoltaic and Renewable Energy Engineering
05
School of Mechanical and Manufacturing Engineering
06
Graduate School of Biomedical Engineering
07
School of Minerals and Energy Resources Engineering
08
School of Electrical Engineering and Telecommunications
Noted
- Ketchup got under the hood of each Engineering School. We tried to figure out what made them tick – to reveal their personality and explain their purpose. We wrote questions that would serve the brief, while giving interviewees plenty of space to express themselves.
- Engineering, like other highly technical fields, can be difficult to explain. We took great pride in guiding subjects’ responses out of the realm of “high priest”, and into the realm of “layperson”.
- This was a year-long project – wrangling timetables, locations, talent and crew took considerable effort and planning. Ketchup and Co’s ability to be nimble and responsive meant we could quickly change tack, keeping production on the rails.
Credits
Client
UNSW Faculty of Engineering
Agency
Ketchup
Production Company
Ketchup
Director of Photography
Ant Geernaert
Director
Ian Haigh at Ketchup
Sound recordist
Philip Myers at RMK