Sydney Water: Tap.

Water. We’ve all heard about it, but what does it do, exactly? Well, the boffins at Sydney Water deal with H20 all day. They wanted to communicate the range of career-advancement options that are available to employees in an engaging, entertaining way. Rather than using a printed flyer that was likely to end up serving as a coaster for a coffee cup, they employed the talented wordsmiths at XXVI to write a script, who then engaged the pixel artistry of Ketchup to invent pictures that would wow the eyes, while the words sneakily snuck around the back and informed the employee before they knew what was happening. Ingenious, really.



What we did

Design, illustration, motion design